Tips on improving SEO

Tips on improving SEO
  •          404ing internal links: update or remove links to Javascript, CSS files identified
  •          PageSpeed Insights: Improve the average page speed score
  •          Multiple H1s: Remove H1 associated with a page.
  •          HTTP canonical: update canonical links sitewide to reference HTTPS pages - not HTTP
  •          Robots.txt: add default robots.txt file
  •          XML sitemap: Export and schedule for daily publication an XML sitemap or register with google tag manager frequently.
  •          Use a 301 redirect to force site-wide HTTPS resolution
  •          In the case of HTTPS, use a 301 redirect to force URLs to resolve with www. Prepended (currently getting no response).
  •          Broken redirects need to be mapped individually and to resolving content
  •          Force lowercase URLs
  •          Update the canonical link elements so that they use the HTTPS version of the URL
  •          Register with google tag manager and user google tag manager for analytics tracking

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