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Tips on improving SEO

Tips on improving SEO           404ing internal links: update or remove links to Javascript, CSS files identified           PageSpeed Insights: Improve the average page speed score           Multiple H1s: Remove H1 associated with a page.           HTTP canonical: update canonical links sitewide to reference HTTPS pages - not HTTP           Robots.txt: add default robots.txt file           XML sitemap: Export and schedule for daily publication an XML sitemap or register with google tag manager frequently.           Use a 301 redirect to force site-wide HTTPS resolution           In the case of HTTPS, use a 301 redirect to force URLs to resolve with www. Prepended (currently getting no response).           Broken redirects need to be mapped individually ...